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The Don Pepino History
The DonPepino brand was created by the
Sclafani family in 1950.
The Sclafani family began in the food
industry in the late 1800's when Marie
Sclafani and her husband came to the US
from Italy with their four sons. The
family started with a small grocery
store in New York. Marie's sons began
importing Italian products under the
Sclafani name in 1900. The business and
product line grew and the next
generation took over Sclafani Brothers
in the 1930's, renaming it the Joseph L.
Sclafani Company.
That business was comprised of five
brothers and two cousins who continued
to import and distribute Sclafani brand
products. The products included canned
tomatoes and vegetables, pasta, olive
oil and other Italian specialties.
Distribution expanded from the New York
area west to Chicago.
James and William Sclafani ran the
business after World War II. James was a
pioneer in the handling of bulk tomatoes
and the company became a leading
producer of canned tomato products.
Brother Dominick Sclafani had culinary
talent and developed a unique fully
prepared pizza sauce in 1950. He named
the sauce Don Pepino, and the Company
introduced it that same year. The sauce
became one of the Company’s best
sellers, and the original recipe is
still used to this day.
Few companies prosper for over 100
years. The secret behind the Sclafani /
Don Pepino success is the quality of the
products themselves. Jersey tomatoes are
considered the best tomatoes in the US,
and the Company’s products are made from
fresh New Jersey tomatoes, grown near
the Sclafani/ Don Pepino southern NJ
packing plant.
Today the Sclafani and Don Pepino brands
are recognized as the finest canned
tomatoes and sauces in the industry.
Many of the finest restaurants in the US
use Don Pepino and Sclafani products.
They are also available in many grocery
stores in the Northeast. B&G Foods
acquired the Don Pepino and Sclafani
brands of tomato products in November
2010.
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